This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.mareasjewelry.com (the “Site”), operated by Lakshmi Group Limited, registered in the United Kingdom.

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual pages or products you view, the websites or search terms that referred you, and how you interact with the Site. This is referred to as “Device Information.”

Device Information is collected using technologies such as cookies, log files, web beacons, tags, and pixels.

We also collect personal details when you place or attempt to place an order. This includes your name, billing and shipping address, payment information, email address, and phone number. This is referred to as “Order Information.”

“Personal Information” in this Privacy Policy includes both Device Information and Order Information.

2. How We Use Your Personal Information

We use your Personal Information to process and fulfil orders placed through the Site, including processing payment, arranging for delivery, and providing order confirmations and invoices. It is also used to communicate with you, screen for fraud or risk, and provide you with product updates or promotional content, in line with the preferences you have shared with us.

Device Information is used to monitor for fraud (particularly via IP address), to analyse site usage, and to improve overall performance and marketing effectiveness.

3. Sharing Your Personal Information

We share your Personal Information with third parties that help us operate the Site. For example, we use Shopify to power our online store, and we use Google Analytics to understand how users engage with the Site. We may also share your information with payment providers such as Klarna to offer alternative payment methods at checkout.

Personal Information may be disclosed if required by law, regulation, legal process, or government request.

4. Behavioural Advertising

We use your Personal Information to deliver marketing content we believe is relevant to your interests. You can opt out of targeted advertising through the settings of platforms like Facebook and Google, or by visiting industry-wide opt-out portals.

5. Do Not Track

Our Site does not respond to Do Not Track signals from browsers, and our data collection practices remain unchanged when such a signal is detected.

6. Your Rights

If you are a resident of the United Kingdom or the European Economic Area, you have the right to access the personal data we hold about you. You may request that your data be corrected, updated, restricted, deleted, or transferred. You may also object to its processing.

We process your data to fulfil contracts we have with you, or to pursue legitimate business interests. Your information may be transferred outside the UK, including to Canada and the United States, under appropriate safeguards.

7. Data Retention

We retain your Personal Information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless required by law to retain it for longer. You may request deletion of your data at any time.

8. Minors

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

9. Changes

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised effective date.